Niche Marketing Success

By Michael Fleischner

Anyone who is interested in making a living online has heard about private label rights (PLR) articles and software solutions. The question is how you can use these products to improve online sales and enhance the value of your online offerings. A large number of marketers are already using PLR products to enhance their value and generate a large affiliate or product income.

When thinking about private label rights products and software packages, there are numerous options for reselling or repackaging these assets to support your online marketing initiatives. In this article I provide a number of ways that you can package and resell these products to create a continuous revenue stream.

Start by Creating Bundles of Niche Products. By bundling about related articles under a similar theme, you can focus your efforts on a profitable niche. To begin, assemble six or eight products on the same topic. Then, put on your marketing hat and create a compelling offer and be sure to package it under a new name. Once you have created the offering, decide on a price point that makes it attractive and is in line with competing products. Lastly, offer variable pricing levels based on the amount of right your provide (none, resale, or private label).

Create A Niche Membership Website. Develop a membership website around the products you have assembled. Then, distribute your product in the form of software or information through a membership website on a monthly. You should charge your audience a fee of only a few dollars to access this content. Depending on how unique it is, you could charge more. It only takes a handful of subscribers to get your business started. Then, you can focus on other niche areas with additional membership sites.

You can further build your membership with the help of private label products. Add resell rights for an additional fee or require individuals to upgrade their membership. You can even offer an exclusive option for the highest paying members.

Develop New Products. After finding a niche you can create unique products that meet the needs of your niche or audience. You will then have products that no one else is using and can create a one-of-a-kind offer. Creating your own product is a great way to have something unique to offer that users must purchase from you. The added benefit is that you can price your product above market value and distribute using varying levels of service.

A great way to promote your product is with a free white paper or exclusive report. When you distribute this report it helps to establish the value of your product and helps you promote at a very low cost. These giveaways provide value to reader and allows you to promote your product.

Using private label rights informational products or software to start making money online is a great way to supplement your income. Start by purchasing access to a private label rights website and then determine the best way to utilize your PLR content and software. Many individuals build their own businesses using this content others use software as an added bonus to sell their own products and services. No matter how you plan on using PLR content, there are a variety of ways to resell the content for profit.

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How to get top 10 rankings on Google and Yahoo

By Jade Simpson

SEO or search engine optimization can be one of the most difficult areas of online marketing to master. If not the most difficult, it can be one of the most time consuming.

The speciality of search engine optimization is constantly changing and more so in recent times as the search engines make a drive to clean up their results pages and only have good quality content sites up.

Google, Yahoo, MSN and Ask.com have one thing in common. They have an algorithm to rank the pages/websites. In fact, no search engine discloses their algorithm. So the SEO professionals continuously evaluate the web pages and their ranking in the search engines. When compared to the sponsored listings the users like to access the genuine information providing sites. This is nothing but organic search engine traffic. This traffic is very useful to the business. As the traffic from organic search engine is the right one for the business, each and every online business marketer is more interested in getting organic search engine traffic when compared to the sponsored traffic.

While many businesses choose to use the service of a professional SEO company, others decide to take the plunge and manage their online promotion needs in-house with SEO tools. For hiring a professional SEO company, the budget is the main limitation. One needs to effort a minimum of 500 USD per month. And the whole process of SEO will take a minimum 6 months to get results. Moreover the budget varies in accordance to the competition of the keywords selected. In other words, a strong backup in terms of finance is needed for SEO which cannot be afforded by a new online marketer.

Inevitable, software has been developed to make the job easier but do they work and are they worth it?? Well, first and foremost, a lot of the professionals do not use the software and prefer to do things by hand, they are purists and experts! Having said that, a lot of the tasks required to optimize a website can be standard and repetitive and that is where software come into their own. It's not strictly true that SEO professionals do not use software, they do use it to speed up tasks rather than rely on them to produce the results they want.

So there's a need of a good SEO Software suite that could provide the tools for every stage of the SEO process ranging from Keyword Research to tracking the rank of the keyword in the search engine. If you are trying to do SEO in today's fast moving world, and not taking advantage of the SEO Software suite, it's your huge mistake.

Not only will the software complete things very easily and quickly, it will also provide the results in a comprehensive report that you can easily refer to. Another great advantage of using SEO software is that you can regularly re-analyze your site against the competition to see how it is faring. You will be able to discover what changes are required and then test the results.

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