Tuesday, February 24, 2009

How To Use Facebook to Market Your Business

By Jay S NaPier

Social networking has become a big buzz in the business world today and no other website has what Facebook has to offer. You can easily promote your business by meeting people you relate to on a personal level. People buy from people they like, so after you get to know folks on Facebook it gets easier to make sales. Ok, you're convinced - let me tell you more.

The first thing you must do is to make friends. The best way to do this is to search for your existing friends. You can do this by going through your address book or email list and adding them to your friends list on Facebook. Once you have exhausted your current contact list, start browsing to find people that you can meet. It's best if you have something in common with them right off the bat. This will make it easy for you to get to know them better.

When you've built a good sized list, you can slowly begin to build your business. You'll start off subtly. People get annoyed when your to agressive about promoting your business. You could get reported as a spammer or your friends might drop you. you don't want to seem pushy. You also actually want to become people's friends. Take an interest in what other are doing and what they like. Send your friends messages from time to time and really get to know them on a personal level. People buy from people they like, when someone likes you are more apt to purchase from you.

One thing that works great to promote a vacation business on Facebook is to put your vacation pictures up on the FunWall. For example, if you just took a great trip to Disney World, you can post your pictures on your profile. Then when your friends come to see your new pictures, they will probably comment about how fun that looks. Then, eventually the conversation will shift to how great of a deal you got on your trip. This is the perfect time to let them know about your business and how you can help them create such wonderful memories for their family.

Another way to promote your business online is with Facebook groups. These groups are people with common interests, who are like-minded. You'll find there are many options for groups within Facebook: religion, geography, high school class, alma mater, sports, politics, music and movies are just a few. You want to join these groups and begin to meet the people within those groups.

What are you doing? That, is a question called status. By simply answering the question: "what are you doing?" you open yet another opportunity to meet new people and promote your business. You can get as personal or as vague as you wish. You may be watching your son play basketball, typing your resignation letter, or maybe you went out into the woods to find some beautiful fall leaves. No matter what your doing, it allows your friends to stay in touch with you and connect with you.

Ever read a great article online? links are the place that you want to share those. Blog posts, your video channel, or perhaps the latest updates on American Idol. Your shared links can be news, pictures, videos, or perhaps even to announce you've added a new post to your business blog.

No matter what your objective is, Facebook is one of the best places online to connect with other people. You can get your word out to your current customers and even make new ones. Premier business into 2009 requires a Facebook account and regular updates to truly connect and successfully thrive with social networking.

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