Saturday, February 7, 2009

Make Web Videos To Market Your Online Products

By Steve Johnes

The last twelve months the explosion of Web based video bears witness to one single thing, you no longer need to be a master producer of video specials to gain a enormous following on the Web. If you have good information about something that may benefit customers, you can be the principal of your personal how-to-do-it video production line. Decide what kind of video production you want to create like educational, motivational, religious, "how-to-do-it" and comedy are favourite genres of video merchandise for sale on the Web. Don't choose a genre just because it sells for other people, pick something you're interested about. Your passion or want will invariably show in whatever you create. This is true whether you're straight in front of the television camera or behind it.

If you want to build homes for example, you may want to create a promotional video to persuade businesses and individuals to hire your services. This is the type of video production that you want potential customers to get at freely at your web site or web log. Another type of production that can produce a good income source is an educational video and as an freelance contractor, you recognize all the ins and outs of the business. An educational video product directed at teaching customers everything they need to recognize before choosing a contractor and starting a construction project can give individuals valuable information that they are prepared to pay for. Plus of course the do-it-yourself household improvement market place is one of the largest income producers in the United States.

Let's take the example of an independent contractor one step farther. Every point that you can deliver and package in a 15 to 30 minute "how-to" video can render a significant income stream that makes money for you over a period of several years. Consider how the do-it-yourself home improvement marketplace has exploded on television sets over the past few years. The in Cyberspaces opens up this large marketplace to anyone with a camera, a PC, and good knowledge of how to do something that brings value to consumers' lives.

When you focus on the benefits that come with successfully completing a job, you add value to your customer's lives. And when that happens, you produce a force of "customer evangelists". These individuals are anxious to inform others about how you created something of value for them. Whenever you make customers happy, always ask them to give you a testimonial to use for advertising your production or service.

Businesses know the measure of written testimonials, but think about the benefits of filming testimonials to put on your internet site. In fact, if you have no experience in the creation of video merchandise, a video recommendation from a satisfied client is a crucial way to start. You don't have to go out and look for acting talent-the best talent is a real person who can be natural in front of a television camera and just chat about the benefits of your production or service so just post this as free content on your web site and watch your gross sales grow.

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