If you're just getting started with pay-per-click advertising, reaching out to your target market may not be a simple process. Even when you understand what keywords your target market is using to find information you have, there is no guarantee that they will convert - that is, sign up for or purchase a product or service you have to offer. However, there are several other ways to increase conversion rates for your Google Adwords campaign and ensure that you keep getting high quality, targeted traffic to your website.
Perry Marshall, Google Adwords pioneer and guru suggests maximizing Google Adwords by assessing various ads. Identifying keywords that convert becomes possible through innovative research techniques and writing effective ads that create impact to the readers.
Improve your keywords conversion potential with these six important ways:
1. Let Google write your headline with the 'dynamic keyword' feature. So how does this feature works? When you select the dynamic keyword feature, it allows you to write your headline and helps you decide on the appropriate keywords to use while you build up your ad. Google puts as 'headline' the search term typed by your visitor in the search box. Then your ad is emphasized to the viewer who typed the word or phrase, thereby making your ad more memorable.
2. Only change one word when testing ads against each other. Perry Marshall encourages everyone to split test ads to track conversions and then pick the most effective ad after the trial period. However, the only way you'll really know what is working is by making very minor edits or modifications to your first ad. Try changing just one word in the headline or keyword in the body copy to find out what really 'clicks' with your viewers.
3. Never run your ads in the Content network instantaneously. If you are just starting, it is advisable to turn this feature off as this may not immediately provide you with the intended website traffic. What you can do instead is to take note of the basic search results pages.
4. Utilize the Geographic targeting feature. This makes it easier for you to link to your target market's location. Most prefer market at the micro level rather than national or international. That said, it is wiser to filter your Adwords reach if you want to effectively advertise your products or services.
5. Avoid typing "www" in your URL link. Aside from its visual appeal, removing the "www" in your link allows people to get a fair idea of what to find once they click the link to your ad. You have to ascertain however that the link really goes into a sales page or landing page.
6. Write your ad using the headline style. Capitalize the first letters throughout the ad for readability purposes. As you may well know, the headline is among the most important parts of your ad since it is usually the first thing read by visitors. In the same way, you create visual appeal and render your ad more professional by using capital letters on the ad copy.
Perry Marshall, Google Adwords pioneer and guru suggests maximizing Google Adwords by assessing various ads. Identifying keywords that convert becomes possible through innovative research techniques and writing effective ads that create impact to the readers.
Improve your keywords conversion potential with these six important ways:
1. Let Google write your headline with the 'dynamic keyword' feature. So how does this feature works? When you select the dynamic keyword feature, it allows you to write your headline and helps you decide on the appropriate keywords to use while you build up your ad. Google puts as 'headline' the search term typed by your visitor in the search box. Then your ad is emphasized to the viewer who typed the word or phrase, thereby making your ad more memorable.
2. Only change one word when testing ads against each other. Perry Marshall encourages everyone to split test ads to track conversions and then pick the most effective ad after the trial period. However, the only way you'll really know what is working is by making very minor edits or modifications to your first ad. Try changing just one word in the headline or keyword in the body copy to find out what really 'clicks' with your viewers.
3. Never run your ads in the Content network instantaneously. If you are just starting, it is advisable to turn this feature off as this may not immediately provide you with the intended website traffic. What you can do instead is to take note of the basic search results pages.
4. Utilize the Geographic targeting feature. This makes it easier for you to link to your target market's location. Most prefer market at the micro level rather than national or international. That said, it is wiser to filter your Adwords reach if you want to effectively advertise your products or services.
5. Avoid typing "www" in your URL link. Aside from its visual appeal, removing the "www" in your link allows people to get a fair idea of what to find once they click the link to your ad. You have to ascertain however that the link really goes into a sales page or landing page.
6. Write your ad using the headline style. Capitalize the first letters throughout the ad for readability purposes. As you may well know, the headline is among the most important parts of your ad since it is usually the first thing read by visitors. In the same way, you create visual appeal and render your ad more professional by using capital letters on the ad copy.
About the Author:
Advertising with Google Adwords is an effective technique that most websites can use to find more sales. Writing quality Google Ads is one of the most important skills to have when using Adwords - and there are several quality training guides available online.
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