Everyone receives marketing emails. In this day in age it's unavoidable. But various marketing emails are more effective than others, especially those that are so eye-catching that they make the reader click on one of the links inside. Email Management resources like Constant Contact make it simple to create the most effective, highest converting marketing emails. This is the ideal way to test out marketing strategies for your business!
How do I figure out which format is better you say? Its easy! Email managers let you to divide recipient lists into groups, allowing you to send Group A an email, say it's called Marketing Email A, and Group B Marketing Email B. For Example: Email A is a text rich, detailed email, about 2 exclusive product deals with a few small photos of each one, advertising a limited time deal with a link. Email B shows 5 products, with a small amount of text, a small picture of each product, and a link next to each one.
The email management tool tracks which email is opened, the that get clicked, and even whether readers click through to a targeted page on your site for example the "Submit Purchase" page! Testing out formats in this manner is the most efficient means of making emails that convert for your site. This can be time consuming, but never fear, it will work!
The key is to test a few email structures that are different. Then, when you see what seems to work best, improve on and test the layout even more. You will learn what format works best for your product or service. Perhaps long emails with a couple products convert better than brief emails with several products. Maybe inserting links in the body of the email is better than listing them at the end. Perhaps just photos convert more efficiently than text, or the opposite. The end result will be different for every product or service.
Real Life Example: A colleague and friend of mine at a travel agency found through this method that the highest conversion was on emails that had pictures of a single exclusive resort deal that she was promoting. The rate of conversion for "Exclusive" emails was 65% higher than emails that had the same deal adjacent to four other deals that were just as incredible!
Using an email management tool and taking these measured tests will provide definitive proof of the most effective email format. You will immediately see which kind of email has higher conversion rates, write following emails incorporating these new ideas, and see how efficiently it works!
How do I figure out which format is better you say? Its easy! Email managers let you to divide recipient lists into groups, allowing you to send Group A an email, say it's called Marketing Email A, and Group B Marketing Email B. For Example: Email A is a text rich, detailed email, about 2 exclusive product deals with a few small photos of each one, advertising a limited time deal with a link. Email B shows 5 products, with a small amount of text, a small picture of each product, and a link next to each one.
The email management tool tracks which email is opened, the that get clicked, and even whether readers click through to a targeted page on your site for example the "Submit Purchase" page! Testing out formats in this manner is the most efficient means of making emails that convert for your site. This can be time consuming, but never fear, it will work!
The key is to test a few email structures that are different. Then, when you see what seems to work best, improve on and test the layout even more. You will learn what format works best for your product or service. Perhaps long emails with a couple products convert better than brief emails with several products. Maybe inserting links in the body of the email is better than listing them at the end. Perhaps just photos convert more efficiently than text, or the opposite. The end result will be different for every product or service.
Real Life Example: A colleague and friend of mine at a travel agency found through this method that the highest conversion was on emails that had pictures of a single exclusive resort deal that she was promoting. The rate of conversion for "Exclusive" emails was 65% higher than emails that had the same deal adjacent to four other deals that were just as incredible!
Using an email management tool and taking these measured tests will provide definitive proof of the most effective email format. You will immediately see which kind of email has higher conversion rates, write following emails incorporating these new ideas, and see how efficiently it works!
About the Author:
In his marketing site Charles Newman examines the rewards of online marketing for SMB's. He provides the best marketing tipsfor low budget marketing efforts with online tools and social media.
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