Monday, March 16, 2009

There is No Free Lunch When Starting an Online Business

By Jan Shimano

It's not surprising that so many people are looking for a way out of their financial difficulties these days. The economy is doing a number on so many. One of the most attractive ways out of the dilemma is to start a home-based business. It's a fact that one in every eight households in the States runs a business from home. That statistic was quite a surprise to me.

So what does that tell us. For one thing, it tells us that more and more people are disillusioned with their life and the fact that they have lost all sense of security, especially as it relates to their employment. Companies that we thought would be with us forever, are folding. Of course, when this happens literally thousands upon thousands of employees lose their jobs. No doubt you personally know one or two people that this has happened to.

At this stage of the game, having their own business looks very inviting to them. However, for one reason or another, many beginners in the internet marketing field, believe that they can start their online business for free. While it is true that an internet business has a much lower startup cost than a conventional business, there is no way it is free.

You will have the initial cost of joining the Company of your choice if you are not prepared to produce a product of your own. This cost can vary significantly. In most instances, you do get what you pay for, so do your research on a number of Companies before you make your choice. Apart from your signup fee, some of the basic costs are web editing software, website hosting and domain name purchases.

If you are reluctant to invest in these basics, then it is very unlikely that you are ready to make the necessary commitment to your success and your business.

If you are only willing to use the free hosting that your Company offers instead of getting your own hosting account, then your chances of making it are slim indeed. Also don't opt for free or low-cost web design options. If you are going to do it right, then do it right from the beginning.

The cost of these things is still very small indeed when compared to starting your own conventional business. However, do keep in mind that success will not likely come your way if you are looking for a 'free lunch'. I don't care what anyone tells you, you are going to need to invest a small amount of money and a great deal of time and commitment.

Success can be achieved and in fact thousands are making a healthy living at internet marketing. There is no reason why you can't too, if you put the time and effort into it.

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