Friday, March 20, 2009

The Six Most Important Telephone Sales Training Requirements

By Terry Stanfield

There has never been a more crucial time to develop superior telephone sales training than now. The right phone training can aid your salespeople in being more comfortable with cold calling consumers which can enhance their commissions. The right training increases your team's ability level which leads to larger and more frequent purchases by customers.

The following are the six most important telephone sales training requirements which consist of: training your team on the basics of successful cold calling, the best way to use scripts, how to properly overcome objections, how to overcome call reluctance, and how to properly qualify their leads.

The number one requirement for effectively training your sales staff on telephone sales is giving them the basics of cold calling. If your team is lacking in basic cold calling skills they are more prone to becoming dejected and giving up.

The second requirement to increase sales with training is teaching your salespeople the best way to use scripts. It is very important that they do not sound like they are reading from a script, yet they need to be able to cover all the important points with each prospective customer.

The third requirement for effective sales training is instructing your salespeople on overcoming objections. Handling objections is an important part of every sales call and knowing how to overcome objections is a key indicator of a successful salesperson.

The fourth requirement to increase sales with training is teaching your salespeople how to handle call reluctance. Once a salesperson masters this skill they are able to make more phone calls, more consistently and that leads to increased results.

The fifth requirement for effective sales training is instructing your team on the right way to qualify leads. Once they have learned this they can make much more effective use of their time.

The sixth and last requirement for effective sales training is helping your salespeople understand the worth of the word "no". When your team understands the worth of the word "no" they actually look forward to making more calls and fear is replaced with enthusiasm.

Appropriately employing these six requirements for telephone sales training will assist in increasing sales volume and making more money for both your salespeople and your company. Appropriate sales training is the defining factor of success especially during a difficult economy. If you do not have the proficiency needed to provide this level of training for your staff, it is imperative that you get the help of an expert to help your team and your business succeed.

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